Dr's Formula系列清潔用品比稿

設計說明

整體設計:以Dr's Formula標準色之延伸,設計系列清潔用品。因瓶寬的限制,使LOGO文字過小,九十度旋轉,讓字體放大,消費者再嫁上容易找到此系列商品的位置。憑身下方淺藍色漸層設計,增加純白色係瓶子的層次。

材質說明:

沐浴膠:珍珠白外瓶,壓管設計藍色霧面半透明夾,防止按壓、半透明PVC外盒設計,將功能與外盒作結合,藉以強調膠原晶膚沐浴露與優格保溼沐浴乳之差異。

優格保溼沐浴乳:白色外瓶,藍色與銀色雙色印刷設計。


 




設計說明

整體設計:藍綠色瓶身設計,配以藍色標準色,簡單大方的設計與配色,傳達本系列商品的專業形象。以較柔軟調性的配色,使整體除了簡單外,還帶有溫暖的感覺,藉以表達系列商品的專業與關心、健康的形象。

材質說明:

沐浴膠:淺藍綠色霧面珍珠外瓶,壓管以造型塑膠外殼噴晤面金屬光澤套住,防止按壓。銀色趟銀處理,強調其質感。

優格保溼沐浴乳:淺藍綠色霧面外瓶,藍灰色雙色印刷設計。

 

 


本系列是2007年一月的比稿案,從舊檔案裡面找出來的,發現在設計上並不輸給目前市售的商品包裝,看官們!就看看吧!

比稿呢,是有一筆比稿費用的,只是採用與不採用會有不同的預算,我想,這就是優良企業經營的一種尊重彼此的模式吧!




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